the art of
Unique Brand Identity is the backbone of any successful business, which is why influential corporations like Nike, Apple, Coke, Gucci and BMW spend millions of dollars on developing and protecting their brands.
These companies know the true value of strong Branding and invest in themselves accordingly.
SO WHAT EXACTLY IS BRANDING?
Branding is more than how your company looks; it's bigger than merely a logo or a colour theme and it has far greater impact than most people ever realise.
Your Brand Identity is a culmination of your ethics, your beliefs, your goals, your energy and all those other 'feels' that make your business unique.
In a nutshell, your Branding is how you make your customers FEEL.
The 'Look' of your brand is merely a by-product of your Brand Identity and ideally your logo and brand theme should reflect that.
To paraphrase the words of marketing guru Marty Neumeier, 'your brand isn’t what YOU say it is. It’s what the PUBLIC says it is', so you need to ensure that everything you do as a 'brand' is consistent.
Does your Brand Identity reflect your core business values? Do you feel like you're capturing your ideal target market?
If not then you may benefit from a Brand Audit.
After all, when you're providing an exceptional service or product, you need exceptional branding... and a team you can entrust it with.
WHY WE'RE THE TEAM TO TRUST...
At Brand Artisans, we offer more than just graphic design. We become your Brand Guardians and guide you through the entire process of building (or re-building) your Brand Identity, which includes building a bespoke website and helping you create a meaningful social media profile.
Marketing is all about connecting the right message with the right audience at the right time. And the end goal? Driving profitable customer action.
That’s what we do best at Brand Artisans. Not only do we make it our business to make your business look good, we’re also passionate about creating opportunities to leverage your existing reputation in the industry to ensure that your business evolves to the next level. In other words, we’re here to help you grow.