WHAT IS BRANDING?

Unique Brand Identity is the backbone of any successful business, which is why influential corporations like Nike, Apple, Coke, Gucci and BMW spend millions of dollars developing and protecting their brands. 

These companies know the true value of strong Branding and invest in themselves accordingly.

Branding is more than how your company looks; it's bigger than merely a logo or a colour theme and it has far greater impact than most people ever realise.
 
Your Brand Identity is a culmination of your ethics, your beliefs, your goals, your energy and all those other 'feels' that make your business unique. 
 
In a nutshell, your Branding is how you make your customers FEEL. 
 
The 'Look' of your brand is merely a by-product of your Brand Identity, and ideally your logo and brand theme should reflect that.

To paraphrase the words of marketing guru Marty Neumeier, 'your brand isn’t what YOU say it is. It’s what the PUBLIC says it is', so you need to ensure that everything you do as a 'brand' is consistent.
 
Does your Brand Identity reflect your core business values? Do you feel like you're capturing your ideal target market? Are you harnessing your energy to work for you and infusing your business intentions into everything you do?
 
If the answer is no, then you may benefit from a Brand Audit.

After all, when you're providing an exceptional service or product, you need exceptional branding... and a team you can entrust it with.

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ABOUT BRAND ARTISANS

WHY WE'RE THE TEAM TO TRUST... 

At Brand Artisans, we offer more than just graphic design. We become your Brand Guardians and guide you through the entire process of building (or re-building) your Brand Identity from the ground up. 
 

Marketing is all about connecting the right message with the right audience at the right time. And the end goal? Driving profitable customer action.

That’s what we do best at Brand Artisans. Not only do we make it our business to make your business look good (and vibe right), we’re also passionate about creating opportunities to leverage your existing reputation in the industry, to ensure that your business evolves to the next level. In other words, we’re here to help you grow.


We take a holistic approach to branding, so rather than just churning out generic logo designs in line with passing fads and trends, we connect with the heart of your business and create an overall Brand Identity that resonates with you and your clientele.
 
With a hippie at our helm, our process is not your run-of-the-mill Brand Development Strategy! Whilst we use our real-world experience to ensure that you end up with a high quality Branding Solution, we also tap into our spiritual side to channel something unique that is created especially for you and your business.
 
What we offer is 'Intuitive Brand Design' and we infuse your Logo and overall Branding with your business 'vibe' and intentions so that your brand is working for you on an energetic level as well as an aesthetic one.  
 
Branding is our passion and with nearly two decades of professional experience from all over the globe (as well as a deep respect for the laws of attraction and manifestation), you can trust that your brand is safe in our hands. 
 
Just like the artisans of old, we take great pride in our work and ensure that each and every Brand is handcrafted to perfection, so that your business comes across as individual and extraordinary as you are.

Give us a call today and find out how we can help make your brand a masterpiece.

 

STARTING YOUR BUSINESS

There's a lot to think about when you're first starting up, and usually it's a financial juggling act to boot. It's hard to know where to invest your hard earned dollars before the business starts generating an income, but here's our top tips on where to save and where to splurge:

1. Company set-up - do you want to start as a Sole Trader to test the waters, or do you expect to grow quickly? There's quite a large set-up cost with a Pty Ltd, so in a majority of cases, we suggest starting as a Sole Trader and moving to a company set-up once the business is consistently earning.  Partnerships can be fraught with danger, so if you have a business partner, we'd suggest going for the company set-up in place of a partnership.

2. Business Name - if you're pondering on a name, make sure you search the ASIC business name register for availability (click here), and also check that you can buy the correlating URL (you can use any service but we use godaddy). If you can't get either, then try a different name. These two investments are non-negotiables, and an absolutely essential expenditure. 

3. Logo - it's great to start out as you intend to go on, but the budget doesn't always stretch to a fancy logo. If you've got a decent kitty, then 100% invest in some professional branding, but if your purse strings are tight, jump onto upwork or fiverr or any other e-lance website. You can grab yourself a fairly cheap logo to get you started. You can't expect miracles with this option, but at least it's a starting point. 

4. Website - without a doubt, you need a website. Yes you can sell directly from facebook and Insta, but a website gives you credibility and gives you a certain level of professional legitimacy. If your budget doesn't stretch, jump onto one of the consumer platforms like Wix or SquareSpace (we don't recommend wordpress if you don't have previous experience). Both of these platforms offer drag and drop templates that are super easy to use with zero design experience. Wix even gives you a free URL when you upgrade to a premium account so you can kill two birds with one stone.

Still feeling overwhelmed? You might benefit from a Business Coaching session, where we go over everything you need to know to help you get started. 

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brand Strategy

Once you have your business set up, Brand Strategy is generally the first phase in developing your new Brand Identity. 

You may hear us refer to this as the 'research' or 'discovery' stage of the process as it involves primarily market research and data analysis.

We explore your competitors, the industry environment, current demand and your position within the industry, including your Unique Selling Points (known as USP's).

 

Off the back of our findings, we can carve out your ideal customer, known as your Client Avatar, to whom we direct our marketing plan.

This information is the basis for how we create your Brand Story, the tone-of-voice, and the messaging that accompanies everything we create.

WHY IS THIS PHASE IMPORTANT?

Sure we can crack on and jump straight into designing you a beautiful logo, but the discovery phase enables us to build a solid and cohesive brand message and Brand Identity that flows across all channels and effectively targets your ideal customer. 

 

LOGO & BRANDING

Logos are a fairly self-explanatory concept, but what's the difference between your logo and your branding? 

It might seem like your logo is the most crucial factor in your branding, but actually the logo is just the visual shortcut to the rest of your brand. It's important to have a memorable logo, but it's only part of the equation. 

The branding is the foundation on the business. It's the energy of your brand, the emotions it evokes in your customers and the shared experience that it offers them. We could refer to it the zeitgeist of your brand, if you will.  

So how do you build a strong brand? Through consistency. Obviously it helps to have visually appealing branding, but the real key is in cohesion. It's defining your creative guidelines and being consistent with your use of colours, fonts, messaging, tone-of-voice and imagery. It's a creative support system. 

 

“Your brand is what other people say about you when you’re not in the room.” - Jeff Bezos CEO/Founder Amazon 

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GRAPHIC DESIGN

Great design speaks for itself! We can help with anything designy (hey, we're in marketing, we make up words), from print materials, to digital content, and promotional products. Here's a list of some of the things we can help with:

- Business Cards & Stationery

- Brochures & Fliers

- Annual Reports

- Press Ads

- Signage

- Packaging

- POS displays

- Website content

- Social Media content

- Promotional products

- Uniforms/Branded casual wear

- Branded Merchandise and equipment

- Digital illustrations

- Book covers

- Album artwork

The list goes on. If you can imagine it, we can design it. We love interesting projects, so if you can't see what you want on the list, reach out and ask!