If you're reading this blog post, then you're probably our type of person. A rebel, a rule-breaker, a trailblazer feeling like you're either out of the loop or somehow ahead of your time. You know your stuff and you have a killer offer, yet you keep ending up with clients who don't get you, or don't value what you do.

If your brand is feeling a little meh, grab your favourite beverage, channel your inner outlaw, and let’s give your brand a reality check.

Understanding Your Brand Archetype Before creating content, it is essential to understand your brand archetype. An archetype represents a...