Meet the Brandimals: Your Brand Archetype Spirit Crew
Welcome to Brandimal Studio, where branding gets a wild (but wonderfully strategic) twist.
Here, the twelve core brand archetypes come to life as bold, lovable, deeply insightful characters — the Brandimals.
Each one is an anthropomorphic spirit animal with a personality, purpose, and creative role to match their archetype. Together, they make up the OG crew of Brandimal Studio — guiding you to uncover the heart and soul of your brand.
These aren't just cool characters (though yes, they are extremely cool), they're here to help you connect emotionally with your brand archetype, understand how it behaves in the real world, and build a brand that feels alive, aligned, and undeniably you.
Whether you're just unmasking your brand vibe or diving deeper after your Vibe Guide, the Brandimals will help you:
- Understand your archetype on a personal, creative level
- Find your tone, energy, and role in your audience's life
- Spark ideas for storytelling, social content, visuals, and more
- Bring consistency, personality, and play back into your brand-building journey
Meet the OG 12:
Quentin Quokka (Innocent): The wide-eyed Intern and Ready-to-Learn optimist
Kai Kestrel (Explorer): The Creative Nomad & Freelance Photographer chasing the next idea
Ronan Direwolf (Sage): The calm and clever Senior Brand Strategist
Ryder Roo (Hero): The high-energy CEO & Hype-Man who gets things done
Knox Buck (Outlaw): The rebellious Copwriter with a wild edge
Nova Arctic (Magician): The Dream-Weaving Brand Transformation Consultant
Cleo Doe (Lover): The Studio Sweetheart & Visual Storyteller
Ziggy Chimp (Jester): The laidback larrikin & lovable Graphic Artist
Robbo Ram (Everyman): The no-fuss, no-frills Account Manager — everyone’s mate
Fern Brown (Caregiver): The Soothing Soul & nurturing Studio Manager
Tilda Hound (Creator): The carefree creative Art Director
Savannah Black (Ruler): The poised and powerful Project Manager, commanding presence and control
Grab your Dazzling Dozen pack today because the real flex?
Is knowing how to embody any vibe — and make it unforgettable.