Meet the Brandimals: Your Brand Archetype Spirit Crew
Welcome to Brandimal Studio, where branding gets a wild (but wonderfully strategic) twist.
Here, the twelve core brand archetypes come to life as bold, loveable, deeply insightful characters — the Brandimals.
Each one is an anthropomorphic spirit animal with a personality, purpose, and creative role to match their archetype. Together, they make up the OG crew of Brandimal Studio, guiding you to uncover the heart and soul of your brand. Whether you’re the bold Hero, the wise Sage, or the cheeky Jester, there's a Brandimal here who totally gets you.
These playful, purpose-driven personalities are the perfect companion to your Vibe Guide — bringing depth, style, and next-level clarity to your brand expression.
These aren't just cool characters (though yes, they are extremely cool), they're here to help you connect emotionally with your brand archetype, understand how it behaves in the real world, and build a brand that feels alive, aligned, and undeniably you.
Ready to meet your spirit brandimal?
Let the transformation begin.
MEET THE
BRANDIMALS
Ready to do this?
Whether you're just unmasking your brand vibe, or diving deeper after your Vibe Guide, your Spirit Brandimal is here to help you build your brand.
The Brandimals will help you:
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Understand your archetype on a personal, creative level
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Find your tone, energy, and role in your audience's life
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Spark ideas for storytelling, social content, visuals, and more
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Bring consistency, personality, and play back into your brand-building journey
Meet the OG 12:
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Quentin Quokka (Innocent): The wide-eyed Intern and Ready-to-Learn optimist
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Kai Kestrel (Explorer): The Creative Nomad & Freelance Photographer chasing the next idea
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Ronan Direwolf (Sage): The calm and clever Senior Brand Strategist
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Ryder Roo (Hero): The high-energy CEO & Hype-Man who gets things done
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Knox Buck (Outlaw): The rebellious Copwriter with a wild edge
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Nova Arctic (Magician): The Brand Transformation Consultant
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Cleo Doe (Lover): The Studio Sweetheart & Visual Storyteller
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Ziggy Chimp (Jester): The laidback larrikin & lovable Graphic Artist
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Robbo Ram (Everyman): The no-fuss, no-frills Account Manager — everyone’s mate
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Fern Brown (Caregiver): The Soothing Soul & nurturing Studio Manager
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Tilda Hound (Creator): The creatively gifted Art Director
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Savannah Black (Ruler): The poised and powerful Project Manager, commanding presence and control
Ready to meet your Brandimal?
Tap the button below to grab your Brandimal pack.
Because the real flex is knowing how to embody any vibe — and make it unforgettable.
