A brand archetype is a personality framework based on psychology that gives your brand a clear identity, voice, and style. Instead of blending into the crowd, your business stands out with a distinct personality that connects emotionally with your audience. At Brand Artisans, we specialise in uncovering your unique brand archetype and translating it into strategy, storytelling, and visual branding that attracts the right people.

Understanding your brand archetype makes every aspect of your branding easier and more consistent. Your messaging, tone of voice, content, and design all flow from one clear personality. This creates brand recognition, builds trust, and makes marketing more effective. At Brand Artisans, we're experts in brand archetypes and offer practical tools, guides, and resources to help you embody your archetype in every part of your business.

Unlike most branding agencies that focus only on logos and design, we dive deeper by building your brand around proven brand archetype psychology. This creates a foundation of personality, strategy, and storytelling that drives connection and growth. We blend expert knowledge with playful tools like the Brandimals Studio to make branding insightful and fun.

Absolutely. Our resources are designed for entrepreneurs and small business owners who want to build a brand without the overwhelm. From the free Un-Bland Brand Checklist to our low-cost Vibe Guides and Brandimal Spirit Animal Packs, you’ll find DIY-friendly tools to create a strong, personality-driven brand. And if you’re ready to invest, we also offer full-service branding support.

The best way is to start with our archetype quiz and Unmask Your Brand Decoder. These tools will help you uncover your dominant archetype and understand how it influences your brand personality. Each archetype comes with its own strengths, pitfalls, and strategies — and our guides walk you through how to apply them to your messaging, marketing, and design.

Brandimals are our unique character illustrations representing the 12 brand archetypes. They help you visualise your brand's personality and translate it into creative direction. By connecting your archetype to a Brandimal Spirit Animal, you'll get clear visual inspiration for colour palettes, style choices, and brand design. It's branding made fun and insightful!

Yes. Many of our clients come to us with existing branding that doesn’t fully represent their personality or connect with their audience. By discovering your brand archetype, we can refine your messaging, visuals, and strategy so that your existing brand feels more authentic and powerful.

Kick things off by booking a call or downloading our free Un-Bland Brand Checklist. Dive into our Vibe Guides for your brand archetype, explore our DIY resources, or book a full brand strategy session. Wherever you start, we'll help you uncover your brand personality and create branding that stands out.

We work with entrepreneurs, coaches, creatives, and small business owners who want their brand to feel authentic, unique, and unforgettable. If you’re tired of bland branding or struggling to stand out, Brand Artisans will help you discover your brand archetype and bring it to life with clarity and confidence.

We offer a range of branding services and resources, including: - Vibe Power Hour Session to decode your archetype - Brand archetype discovery tools and quizzes - Brand Personality Vibe Guides for all 12 archetypes - Brandimal Spirit Animal Guides for visual identity inspiration - DIY branding resources like checklists, templates, and guides - Done-for-you brand strategy and design packages Our focus is on making branding accessible, creative, and personality-driven.