Brandimals

Welcome to Brandimal Studio, where branding gets a wild (but wonderfully strategic) twist. Here, the twelve core brand archetypes come to life as bold, loveable, deeply insightful characters — the Brandimals. Each one is an anthropomorphic spirit animal with a personality, purpose, and creative role to match their archetype. Together, they make up the OG crew of Brandimal Studio, guiding you to uncover the heart and soul of your brand. Whether you’re the bold Hero, the wise Sage, or the cheeky Jester, there's a Brandimal here who totally gets you.