Keep it real. Build connection. Create a brand that feels like a friend.
 
You’re not here to impress — you’re here to connect. To show up honestly, invite people in, and make them feel like they truly belong.
 
The Everyman Vibe Guide is your go-to playbook for creating a brand that feels authentic, familiar, and trustworthy — the kind people come back to again and again.It captures your essence, grounds your voice, and helps you build a brand that’s approachable, consistent, and quietly powerful.
 
Whether you’re just starting out or refining your real-world magic, this guide helps you stay grounded and aligned — so your brand always feels like you.
 
Inside the Everyman’s Toolkit (aka your Vibe Guide):
Brand Personality Snapshot — a clear, relatable portrait of your archetype, including your Brand Bio, Attraction Hook, and an affirming mantra to keep your message rooted in trust.
Tone of Voice Guide — speak like a trusted friend: honest, helpful, and conversational. Includes brand voice traits, sample words and phrases, and content examples that sound easygoing and true.
Visual Identity Cheat Sheet — create a visual style that feels warm, welcoming, and down-to-earth. Includes logo ideas, colour palettes, texture inspo, and real-life photography tips.
Moodboard — a no-fuss visual reference for your brand’s everyday charm. Colours, fonts, logo styles — all chosen to feel real, relatable, and consistent.
Imagery Inspiration — because your visuals should feel like a moment your audience already knows.
Your Brand Spirit Animal — a grounded guide that reflects your loyalty, honesty, and heart-of-gold energy.
 
The Everyman brand doesn’t shout to be seen — it builds trust through realness.
This guide helps your message, visuals, and presence show up with integrity, connection, and quiet confidence.
 
Ready to build a brand that just feels right? Let's get to it!
 
 
Dynamic Duo Discount: $77 for 2 Vibe Guides
Core Four Discount: $127 for 4 Vibe Guides
Great Eight Discount: $200 for 8 Vibe Guides
 
The Vibe Tribe Pack: Get all 12 Archetypes for just $247
(Yes, we're completely crazy. That's more than half price!)