Un-Bland Your Brand

A step-by-step guide to building a bold brand that attracts the RIGHT clients.

If you're reading this blog post, then you're probably our type of person. A rebel, a rule-breaker, a trailblazer feeling like you're either out of the loop or somehow ahead of your time. You know your stuff and you have a killer offer, yet you keep ending up with clients who don't get you, or don't value what you do.

Why can't other people see your awesomeness? You don't do bland, you don't do boring, and you definitely don't follow the crowd, but you feel like you're out there blazing trails for a lacklustre flock of sheep reluctantly ambling down the path behind you.

So how do you fix it and find the right clients?

You send out a goddamn smoke signal, that's how.

You light up a flair that only the right people can see. Like a Batman Symbol for your brand.

And that's where your brand identity (or brand vibe as we like to call it), is crucial.

Brand identity is about more than just slapping a logo on a website and calling it a day. It’s about owning your story, your vibe, your edge. It’s about standing tall, loud, and proud in a sea of sameness. You don't do mainstream so why would you want to appeal to the masses? Answer: You wouldn't.

So, buckle up friends. We’re diving deep and working step-by-step to create brand identity that’s as bold and unique as you are. And yes, we’ll sprinkle in some wisdom, a dash of cheek, and a whole lot of savvy. Ready to shake things up? Let’s go.

A vibrant lineup of creatively dressed characters celebrate the start of a bold new branding era.

Why Brand Identity Is Your Business’s Secret Weapon

Think of your brand identity as your business’s personality on steroids. It’s what makes people stop scrolling, lean in, and say, “Hey, I want to know more about that.” Without it? You’re just another face in the crowd. And who wants that?

Your brand identity is a cocktail of visuals, voice, values, and vibes. It’s the way you dress your business, the tone you speak in, and the promise you make. Nail this, and you’re not just selling a product or service, you’re selling an experience, a feeling, a vibe.

Here’s the kicker: brand identity creation isn’t guesswork. It’s a strategic, deliberate process. And if you want to do it right, you need to know the steps.

The Essential Steps to Create Brand Identity That Pops

Ready for the blueprint? Here’s how you go from “meh” to magnetic.

1. Dig Deep: Discover Your Brand’s Soul

Before you pick colours or fonts, get to know your brand’s why. What’s your mission? Your values? Your story? This is where you channel your inner sage and get brutally honest.

Ask yourself:

• What problem am I solving?

• Who am I really talking to?

• What makes me different from the rest of the pack?

  
  

This isn’t fluff. It’s the foundation. Without it, your brand identity is a house of cards.

2. Find Your Voice: Speak Like You Mean It

Your brand’s voice is how you talk to your audience. Are you cheeky and irreverent? Wise and reassuring? Or maybe a little bit of both? This is your chance to be the Outlaw in a world full of boring suits.

Write down adjectives that describe your tone. Then, test it out in emails, social posts, and website copy. If it feels like you’re faking it, tweak it until it’s authentic.

3. Visual Vibes: Design Your Look

Now, the fun part. Your logo, colour palette, typography, and imagery all need to scream you. But remember, this isn’t about trends. It’s about timelessness with a twist.

• Logo: Simple but memorable. Think bold shapes or unexpected details.

• Colours: Pick a palette that reflects your personality. Reds for passion, blues for trust, or maybe neon green for that rebellious spark.

• Fonts: Choose fonts that match your voice. A playful sans-serif or a serious serif? Or both, for contrast.

  
  

Pro tip: Consistency is king. Use your visuals everywhere to build recognition.

4. Craft Your Brand Story: Make Them Feel Something

People don’t buy products; they buy stories. Your brand story should be a rollercoaster of emotions: exciting, relatable, and unforgettable.

Share your journey, your struggles, your wins. Make it real. Make it raw. Make it you.

5. Build Your Brand Experience: Walk the Talk

Your brand identity isn’t just what you say, it’s what you do. From customer service to packaging, every touchpoint should reflect your brand’s personality.

Think about:

• How do you answer the phone?

• What’s the vibe in your shop or website?

• How do you handle complaints?

  
  

Consistency here turns customers into loyal fans.

A cheerful bear in bright overalls joyfully runs down a city street, followed by a crowd of delighted onlookers.

What are the 5 P's of brand identity?

If you want to get serious about your brand, you need to know the 5 P’s. These bad boys are the pillars that hold your identity up, no matter what.

1. Purpose - Why does your brand exist beyond making money? This is your north star.

2. Positioning - How do you want to be perceived in the market? The rebel? The expert? The jester?

3. Personality - Your brand’s character. Are you the wise sage or the cheeky outlaw?

4. Promise - What can customers always expect from you? Reliability? Fun? Innovation?

5. Presentation - The visual and verbal expression of your brand. Logos, colours, tone, and style.

   
   

Master these, and you’re not just a brand, you’re a force to be reckoned with.

Meet the OG Brandimals team, ready to make their mark in the world of branding.

How Brand Artisans Can Help You Break the Mold

Look, I get it. Branding can feel like a maze of jargon and guesswork. That’s where we come in. At Brand Artisans, we’re not your average branding agency. We’re the wise weirdos. We're the ones who go out of our way to do things differently. Because that's exactly what branding is all about. Being different.

Our vibe power hour sessions are designed to smash out your archetype and map your brand in just one hour. No fluff, no filler, just pure, actionable clarity.

If you’re ready to ditch the bland and embrace your unique personality, check out our brand identity creation process. We’ll help you craft a brand that’s not just seen but remembered.

Your Brand Identity Is Waiting to Be Unleashed

So, what’s stopping you? The world doesn’t need another beige brand. It needs your brand. Bold, unapologetic, and magnetic.

Remember, building a brand identity is a journey, not a one-night stand. It takes guts, grit, and a little bit of cheek. But with the right steps, you’ll create a brand that doesn’t just survive, it thrives.

Now go on, get out there and make some noise. Your brand deserves it.