What is Branding?

Unique Brand Identity is the backbone of any successful business, which is why influential corporations like Nike, Apple, Coke, Gucci and BMW spend millions of dollars developing and protecting their brands. These companies know the true value of strong Branding and invest in themselves accordingly.

Branding is more than how your company looks; it's bigger than merely a logo or a colour theme and it has far greater impact than most people ever realise. Your Brand Identity is a culmination of your ethics, your beliefs, your goals, your energy and all those other 'feels' that make your business unique.  In a nutshell, your Branding is how you make your customers FEEL. 

The 'Look' of your brand is merely a by-product of your Brand Identity, and ideally your logo and brand theme should reflect that.To paraphrase the words of marketing guru Marty Neumeier, 'your brand isn’t what YOU say it is. It’s what the PUBLIC says it is', so you need to ensure that everything you do as a 'brand' is consistent. Does your Brand Identity reflect your core business values? Do you feel like you're capturing your ideal target market? Are you harnessing your energy to work for you and infusing your business intentions into everything you do? 

If the answer is no, then you may benefit from a Brand Audit. After all, when you're providing an exceptional service or product, you need exceptional branding.

If you'd like to know more about Branding, sign-up for our self-paced DIY branding course, Branding Made Easy: Find out more