Why Your Brand Isn't Hitting (Yet): The Missing Piece Most Founders Overlook

You’ve got the logo. The website. The offer. You’re posting on socials, maybe even dancing on Reels. But the sales? Meh.

If you’ve ever felt like your brand is almost there, but somehow not quite connecting? Don't stress, you're not alone.

Here’s the truth: It’s probably not your product. It’s probably not your logo. And it’s definitely not the algorithm.

It’s your brand personality. Or more accurately… the lack of it.

Most brands skip the soul stuff.

In the rush to launch, most founders focus on the what (i.e. their products, services, or programs), but what gets overlooked is the who. Who is your brand in the eyes of your audience? How does it sound, feel, act? What values does it stand for? And more importantly — why should anyone care?

This is where your Brand Archetype comes in. And it’s the difference between:

• Bland vs magnetic

• Forgettable vs iconic

• Scroll-past vs stop-and-stare

• Talking to everyone vs speaking to the right people

So… what is a Brand Archetype?

Brand Archetypes are personality frameworks adapted for branding purposes (by Margaret Mark and Carol S. Pearson in their book The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - 2001), but originally based on psychology principles created by Carl Jung.

Think traditional stereotypes like The Hero, The Rebel, The Sage, The Lover. They may seem reductive, but they've been tried, tested and proven for decades now. These Archetypes help provide consistency and focus in your branding; and also define how your brand shows up in the world: what it says, how it behaves, what it stands for, and who it naturally attracts.

Big brands use them brilliantly. Nike is a Hero. Apple is a Magician. Dove is a Caregiver. (See this post on our instagram for more examples.)

When you really know your brand archetype? Everything just clicks.

Signs your brand archetype is MIA:

• Your messaging feels inconsistent or confusing

• You’re attracting the wrong audience (or no one at all)

• You’re struggling to create content that feels like "you"

• You sound a lot like everyone else

• You’re relying on trends instead of building trust

If any of those feel familiar — your brand personality probably needs a glow-up.

The good news? You don’t need a rebrand. You just need to get clear.

When you know your brand’s archetype, you unlock:

• Clarity in your voice and visuals

• Ease in creating content

• Confidence in how you show up

• Deeper emotional connection with your audience

• More alignment (which usually = more sales)

It’s not about being fake or putting on a brand “mask” — it’s about unmasking the personality that’s already there and letting it lead.

Want to find your brand vibe (without the guesswork)?

Grab our Unmask Your Brand Decoder. It’s a juicy, no-fluff PDF that helps you discover your brand’s archetype for just $7. Seriously — seven bucks for the clarity your brand’s been craving.

Or if you already know your archetype and you’re ready to bring it to life? Check out the Vibe Guides — 12 powerful brand personalities, unmasked and ready to help you speak, sell, and show up like you.

👉 [Get your decoder here]

👉 [Browse the Vibe Guides]

Ready to make your brand unforgettable? Start with the soul. Everything else gets easier from there.