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Beat the Mid-Year Business Blues

Updated: Jul 19, 2023

We've been working hard for six whole months by the time July rolls around, so life can begin to feel like a grind, particularly in Australia, where it's smack, bang in the middle of winter. Now is the time when it can be harder than ever to achieve those outstanding business goals, but that's what makes it the perfect time to kick your business up a notch. While everyone else hibernates for the winter, grab the opportunity to get ahead.

As we all know, building and maintaining a brand can be tough. It's easy to get lost in the details of day-to-day life, especially when you're working hard and hustling on your own. It takes time, dedication, hard work, and often costs your sanity!

Here are our top tips for beating the business blues this winter:

1. Focus on business goals: Setting goals is an important part of any business strategy, but if you’re not careful, you can find yourself committing to unrealistic or unhelpful goals. It can be tempting to set huge numbers like, “I want a 1000% increase in sales this quarter!”. These big numbers sound fantastic at a macro level, but they don’t help narrow down the ‘how’. A better goal would be something more specific, for example: “I want at least 100 new customers each month by December 2023″; or “I want 5% more sales than last quarter″ – whatever works best for what you need! When working towards something specific, it makes it easier to define success and reach milestones along the way—and ultimately achieve them faster than if you were just aimlessly wandering around trying different things at random until something works out!

2. Establish a clear direction for your team: One of the best ways that you can stay focused for the end of the year is by having a clear direction for your team. It's crucial to know what you want to accomplish, so you can create a plan that will help lead you there. If you don't already have one, try thinking about what's most important to you and how it aligns with the company goals. It's important to emphasise the things that make your business strong, instead of the negative aspects that may come with it. A well-directed team will help keep you grounded and make sure that everyone stays motivated when things get difficult or overwhelming at times (and they probably will).

3. Celebrate every win: This might seem like common sense but it's easy to forget when everything else is going on around us! We often don't take time out in our busy schedules because we feel pressure to keep the momentum, but this can be counter-productive. Instead of feeling guilty about taking breaks throughout each week or month (or even day), think about celebrating achievements together as a team - whether they're big victories, like hitting new sales targets, or smaller victories, such as achieving certain KPIs within certain timeframes. Both types are equally important when boosting morale among employees and encouraging them onward toward future accomplishments :)

4. Review your progress: At the end of each month, take some time out of your busy schedule to evaluate how well things have gone. Review the goals you set at the start of the month and ask yourself if those goals were achieved. If so, pat yourself on the back! If not, what can you do differently next month? Review how well (or not) your marketing plan was executed and how it affected your business. What worked and what didn't? Were there any surprises along the way that should have worked but didn't? What lessons did you learn from these experiences?

I hope this goes without saying, but I want to remind everyone that you need to take care of yourself as well. If you don’t, then how can you expect your team members and clients to do so? To finish 2023 strong, it’s important that we all stay healthy, happy and motivated.

If you're feeling stressed or fighting burn-out, download a free copy of my mindfulness workbook:


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